Hospitals and medical centers rely on clear, concise copywriting to communicate their mission, values, research findings, financial needs, and expenditures—often to a diverse audience of constituents, benefactors, and funding agencies. Information in these reports is expected to be written in jargon-free language, summarized, and illustrated so readers can access the information with ease.
We are proud of our client relationships and the trust we have established with them over the years—a trust we have earned through careful attention to detail, commitment to budgets and deadlines, and respect for the people with whom we work. We love to make our clients happy, and it shows!
Summary Report for a Medical Research Institute
The development office for a major medical center needed a one-page summary report that clearly illustrated the accomplishments of its researchers whose work was funded by generous donors. The Freund Associates copywriter and graphic designer worked seamlessly to create a one-page infographic that was not only clear, but also compelling.
“It is a pleasure to work with Freund Associates. Time and time again, the team has worked with complex technical material to produce a professionally, succinctly written product often on tight deadlines… once even over a long weekend.”
Universities and colleges hire Freund Associates to produce print-ready technical reports on diverse technical topics—from research on earthquakes to best practices in medical education to annual reports. In every project, brand guidelines and style guidelines must be followed precisely; final copy must be accurate, organized, creatively designed, and beautifully illustrated. You can rely on Freund Associates to produce documents that reflect the importance of your material and the pride of your institution.
Annual Report for a College Foundation
In 2012, Dr. Freund and her associates developed a 52-page Annual Report for the Bergen Community College Foundation in Paramus, NJ. The comprehensive project included developing a new design concept, interviews, copywriting, graphic design, and print-ready page layout. Dr. Freund served as the project manager, senior editor, and single point of contact.
“Freund Associates offers a true team approach, bringing together the right experts and resources to understand and fulfill a client’s needs completely. The team’s ability to bridge the gap between technical information and business value results in the client gaining a compelling, convincing story to share with the marketplace.”
Financial services organizations (banking, investing, insurance) rely on Freund Associates to produce documents that are flawless since they are often scrutinized by corporate attorneys and the Securities and Exchange Commission. In this highly regulated industry, marketing messages cannot be overstated. Accuracy isn’t an option; it’s a requirement.
Brochure for a Financial Group
ChaseMellon Consulting Services, a subsidiary of ChaseMellon Financial Group, needed a brochure describing its business and information technology services. Freund Associates created the firm’s Consulting Services brochure by identifying key marketing messages, organizing and developing the content, and then applying Information Mapping® principles to describe the firm’s complete portfolio of “business and technology solutions” at a glance.
“It’s been both an honor and a privilege to have been a Freund Associate for more than a decade. During this time, I’ve had the opportunity to work on a diverse range of projects with a number of extraordinarily talented people, clients and fellow associates included. I continue to be impressed by the level of detail and commitment to excellence that Freund Associates delivers in providing superior value to its clients, no matter how small or large the project.”
Manufacturers of rail cars (Kawasaki), chemicals (BASF), dental equipment (Coltene Whaledent), lighting systems (LSI), and pharmaceuticals (Johnson & Johnson), hire Freund Associates to write instructions and procedures to build, operate, and maintain products they manufacture. Sometimes these written materials are for employees; sometimes they are for customers. Always, they are intended to help people get things done.
User Manual for Dental Technicians
Coltène Whaledent, Inc., is a global leader in dental consumables and small equipment covering the whole dental treatment process. Dentists and dental labs worldwide rely on the company’s products for implant-based therapies and dental reconstructions, as well as traditional therapies. The company hired Freund Associates to write several user manuals for operating and maintaining its equipment, including the Super-Dent SD-2000 Ultrasonic Cleaning Unit.
“The really nice thing about working with John is that I could tell him what I needed, and he knew how to do it. I didn’t have to train him. He really saved my life.”
Technical writers in most corporations rely on style guidelines and brand guidelines to produce customer-facing materials that are consistent in style, format, and voice. However, first these guidelines need to be written down. Freund Associates has worked with several corporations to produce this documentation and develop consistent style guidelines.
Style Guidelines for a Lighting Manufacturer
A large lighting manufacturer used to have its engineering team write their own instructions for installing the products which they managed. As a result, no two sheets looked or sounded the same. To solve the problem, Freund Associates redesigned the sheets, created a template, and developed corporate “Copy Writing Guidelines” for companywide distribution. The effort helped achieve a consistent language and writing style across all product lines.
“From the start, the associates at Freund Associates Technical Communication were efficient and professional. They understood the technical needs of our clients and developed just the right message for the numerous projects we partnered on. They consistently delivered clear, easy to read, quality copy that exceeded our expectations and helped drive business. Copy delivery was on schedule and costs were at or below budget. I would recommend their proven writing for anyone interested in impressive, top-notch communication.”
Freund Associates has extensive experience writing about telecom products and services for Western Union, AT&T, Lucent Technologies, Avaya, KMC Telecom, and XO Communications. In fact, we have our roots in this industry, dating back to 1987. Of all the technical subjects we’ve written about, none has changed so drastically as telecommunications industry, which has changed the way we all communicate today.
eMail Message for Telecom Marketing
XO Communications is a leading provider of advanced communications services and solutions for businesses, enterprises, government, carriers, and service providers in the U.S. When XO needed web copy for its Dedicated Internet Access over Ethernet campaign, they asked Freund Associates to write a compelling email message and web-based landing page. The resulting copy—with opt-in offer and landing page—were highly successful in appealing to XO’s target audience.
“As a marketing communications manager at XO Communications, I contracted Freund Associates to project manage several highly complex product documentation projects. In every case, Freund exceeded my expectations with superior technical writing and editing, exceptional organizational skills and a laser focus on critical project details. Equally important, they consistently completed work on time and within budget, often on extremely tight deadlines. I highly recommend Freund Associates for your critical technical writing, product marketing, and product documentation projects.”
Located in northern New Jersey, Freund Associates is a boutique agency specializing in copywriting, documentation, and training for business and industry. Our contract writers work on a project basis, have years of experience in education and industry, and hold Masters or Doctoral degrees in technical fields.
1 Long Valley Drive
Nanuet, NY 10954-5109
T: 201 512 0022