Hospitals and medical centers rely on clear, concise copywriting to communicate their mission, values, research findings, financial needs, and expenditures—often to a diverse audience of constituents, benefactors, and funding agencies. Information in these reports is expected to be written in jargon-free language, summarized, and illustrated so readers can access the information with ease.
Universities and colleges hire Freund Associates to produce print-ready technical reports on diverse technical topics—from research on earthquakes to best practices in medical education to annual reports. In every project, brand guidelines and style guidelines must be followed precisely; final copy must be accurate, organized, creatively designed, and beautifully illustrated. You can rely on Freund Associates to produce documents that reflect the importance of your material and the pride of your institution.
CLIENT EXAMPLE:
Annual Report for a College Foundation
In 2012, Dr. Freund and her associates developed a 52-page Annual Report for the Bergen Community College Foundation in Paramus, NJ. The comprehensive project included developing a new design concept, interviews, copywriting, graphic design, and print-ready page layout. Dr. Freund served as the project manager, senior editor, and single point of contact.
“Freund Associates offers a true team approach, bringing together the right experts and resources to understand and fulfill a client’s needs completely. The team’s ability to bridge the gap between technical information and business value results in the client gaining a compelling, convincing story to share with the marketplace.”
Financial services organizations (banking, investing, insurance) rely on Freund Associates to produce documents that are flawless since they are often scrutinized by corporate attorneys and the Securities and Exchange Commission. In this highly regulated industry, marketing messages cannot be overstated. Accuracy isn’t an option; it’s a requirement.
CLIENT EXAMPLE:
Brochure for a Financial Group
ChaseMellon Consulting Services, a subsidiary of ChaseMellon Financial Group, needed a brochure describing its business and information technology services. Freund Associates created the firm’s Consulting Services brochure by identifying key marketing messages, organizing and developing the content, and then applying Information Mapping® principles to describe the firm’s complete portfolio of “business and technology solutions” at a glance.
“It’s been both an honor and a privilege to have been a Freund Associate for more than a decade. During this time, I’ve had the opportunity to work on a diverse range of projects with a number of extraordinarily talented people, clients and fellow associates included. I continue to be impressed by the level of detail and commitment to excellence that Freund Associates delivers in providing superior value to its clients, no matter how small or large the project.”
Manufacturers of rail cars (Kawasaki), chemicals (BASF), dental equipment (Coltene Whaledent), lighting systems (LSI), and pharmaceuticals (Johnson & Johnson), hire Freund Associates to write instructions and procedures to build, operate, and maintain products they manufacture. Sometimes these written materials are for employees; sometimes they are for customers. Always, they are intended to help people get things done.
CLIENT EXAMPLE:
User Manual for Dental Technicians
Coltène Whaledent, Inc., is a global leader in dental consumables and small equipment covering the whole dental treatment process. Dentists and dental labs worldwide rely on the company’s products for implant-based therapies and dental reconstructions, as well as traditional therapies. The company hired Freund Associates to write several user manuals for operating and maintaining its equipment, including the Super-Dent SD-2000 Ultrasonic Cleaning Unit.
“The really nice thing about working with John is that I could tell him what I needed, and he knew how to do it. I didn’t have to train him. He really saved my life.”
Freund Associates has extensive experience writing about telecom products and services for Western Union, AT&T, Lucent Technologies, Avaya, KMC Telecom, and XO Communications. In fact, we have our roots in this industry, dating back to 1987. Of all the technical subjects we’ve written about, none has changed so drastically as telecommunications industry, which has changed the way we all communicate today.
CLIENT EXAMPLE:
eMail Message for Telecom Marketing
XO Communications is a leading provider of advanced communications services and solutions for businesses, enterprises, government, carriers, and service providers in the U.S. When XO needed web copy for its Dedicated Internet Access over Ethernet campaign, they asked Freund Associates to write a compelling email message and web-based landing page. The resulting copy—with opt-in offer and landing page—were highly successful in appealing to XO’s target audience.
“As a marketing communications manager at XO Communications, I contracted Freund Associates to project manage several highly complex product documentation projects. In every case, Freund exceeded my expectations with superior technical writing and editing, exceptional organizational skills and a laser focus on critical project details. Equally important, they consistently completed work on time and within budget, often on extremely tight deadlines. I highly recommend Freund Associates for your critical technical writing, product marketing, and product documentation projects.”